I don't always like the way hats look on me and I'm very particular about how visually obtrusive logos are. Over all great hat material wise and doesn't make me look more goofy than I already am ¯\_(ツ)_/¯ it does hold some BO but is easy to wash. As for the logo on the Vertex I see it more of a feature, great design for a great hat. Not a huge fan of SOME of the other logo styles but this one on the Vertex I enjoy. I would like to see some logos that are like this or that are a bit more modest.